The Advantages of Digital Workforce Management in Retail
In retail, flexibility and efficiency are the keys to success. The way companies manage their products, serve customers and organize logistics determines who succeeds and who is left behind. Digital workforce management is changing the game and offers solutions to adapt to new challenges.
Major players set standards in retail
Some progress is being made in Germany, but more can be done. A study conducted by the EHI Retail Institute in 2022 found that only around 57% of HR managers in German retail already use or at least plan to use digital solutions for HR management.
HR areas for which digital programs are already in use or are currently being introduced
The digital pioneers are often the large retailers and chains who early recognised the potential of intelligent workforce management systems. These companies utilise advanced technologies and opportunities to manage and optimally deploy their personnel resources in real time. But what are the benefits for retail companies to use digital workforce management?
Opportunities of digital workforce management
1. Improved employee satisfaction:
Digital workforce management allows employees to organize their working hours more flexibly. With the right software, the availability and individual wishes of employees are taken into account and shifts are organized fairly. This not only leads to a better work-life balance, but also increases employee satisfaction. Happy employees are generally more productive and more loyal to the company.
2. Optimisation of personnel costs:
By analysing relevant demand data such as customer numbers, turnover and other essential parameters, WFM software supports you in determining and scheduling the exact number of staff that is required. This avoids both, overtime and overcapacity.
3. Flexible and fast adaptation to fluctuations in demand:
Seasonal fluctuations or unexpected events are not unusual in the retail sector. With digital workforce management, you can react quickly to unexpected increases or decreases in demand and adjust working hours accordingly.
4. Improved customer service:
Only satisfied customers are good (and loyal) customers. Digital workforce management ensures that there are always enough qualified employees on the floor to meet demand and guarantee the best possible customer service.
5. Compliance and legal certainty:
Digital workforce management supports you in complying with all legal, collective bargaining and corporate regulations and automatically takes these into account during the staff planning process.
The future of retail is digital
The digital transformation in retail is unstoppable and digital workforce management plays a central role in this development. Here it’s not just about the sale of products, but also about the processes in the background: optimizing operational processes and using valuable manpower as effectively as possible.
Companies that embrace and tackle this change not only benefit from numerous advantages. They will be well prepared for today`s and future challenges. They will set the new standard for the entire industry and thus actively shape the future of retail.
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